How do I share my (awesome) Ideas?

If you like this, please share!

This Post has a fair amount info, so feel free to scroll through!
HERE are some SEO Tips I've written!

The other day John Girouard came across my iLA blog and decided to Talk to me a bit, which is something I personally welcome!
He asked me some good questions about start-ups, and about getting the word out about “starting something new”.

If you’re are a blogger, all these “Marketing tips” that I'm about to talk about can be used by you, just as much as they can be used by John Girouard.

Most are free and simple. And if you ask me how to do something I’ll be happy to try and help.

So whats the 'Plann'?

John Girouard is the co-founder of Plann.
Plann is just starting up actually and in the early stages of development!
What is Plann and what does it do?

Its one of those "awesome ideas"

In John’s words “Plann allows users to search events anywhere around the world giving the search criteria, and organizes the events into your corresponding schedule, which we also provide.”

Learn more about Plann Here

If you ask me, this is a great idea! I like the concept, and layout! Plus travel is part of my job, so it’s really appealing to me!
Now instead of sitting in a hotel room, I can be out doing something I actually enjoy, like listening to live music, or catching some stand-up comedy!
I could’ve done that stuff before too, but really, how was I going to have a clue what was going on? who would I ask? I don't really know anyone when I travel!
Whatever I might want to do, this utility will show me the what, when, and where!

So how do we share an awesome idea like this?

“When someone asks me what's my target market, and I tell them ‘25-45 year old females with a degree’, and they ask me ‘how do you reach them’, how can you really answer that?” -John Girouard

Another version of this question is, "How do I share my Ideas?"

I wanted to make my answer public, because the information can really help all bloggers, start-ups, marketers, and anyone who wants to share a new idea in a big way.

I welcome all comments on the topic. If anyone reading this has awesome ideas, or another more effective way of doing things, you can post them in a comment and make this blog that much more informative!

The answer I gave was basic really, nothing new!

I reach my target market by answering the questions I'd expect them to ask, or search for in Google, such as " MLM tips", "how to get traffic" and so on. 

So what might your target ask? How do you answer? Who are they asking? Where do they find the answer?
Answering that may include gathering beta testers for some, physical advertising for others...

I told John that maybe if someone saw 'you know where you’re going, but do you know what’s happening when you get there?' that might be all a person needs to pass their way on the face of a flyer to spark in interest, or on a 5 second Youtube clip that gets ran(as we've all seen) before the selected video.
What do 25-45 y/o women do? Where can they be found? What are the common 'likes' and 'dislikes' ? What is the most common denominator? Some of these questions have clear and obvious answers, but we often miss some underlying detail that can help us, because we simply passed over the mundane.

Here is a simple process: " 'how' do the 'who' get the 'what' and 'where' do they find it?"

• Let’s go through this really fast: In this example
  My target market is: Internet Marketers. They are the WHO

• So what might they ask? Well let’s assume that internet marketing is hard, and their struggling (this  is a reality! lol)
• HOW: They may ask Google/Bing/Yahoo/the bulletin board at a local coffee house (that’s the how, as in "how the 'who(marketers)' get the 'what' " (answers) and 'where'(your resource/blog/whatever) do they find it?) how they can get better at MLM by searching “mlm tips”
• WHAT: If I want to know how to make more sales as a marketing person, I'm going to be asking something like "how to get more traffic" or "how do I get more sales" or "how do I set up a awesome capture page". This is the "what". This is what you should be trying to answer.
• WHERE: If my page pops up, and they see me in the top 10 on Google, or in a YouTube Video, or in a Craigslist post, or on Reddit post, or ezine article, or wherever they may see me, they then get directed to my blog (that’s the where). Now once they've read my posts, they probably will return if my post is awesome, if it sucks, they aren't coming back. Period. 

“So why would someone choose to read what I have to say/view my offer?”

The answer should be, “Because your offer/knowledge/insight is appealing/significant.”

Because you offer them assistance/help/or something they don’t have for free, or at an awesome rate, and they can use it to do their job/hobby/interest better.

I once read that if you want to keep 95% of all your readers, make your content as easy to digest as possible, whatever it is.

Make it simple.

Take the average IQ, and produce something that everyone Just Under that average could grasp, and take an interest in, without any hassle. 

Even if you audience has a degree. 

Something I learned was that in Facebook ads, you can advertise to "Groups" as targets for marketing (such as "Marketers", "Artists", "small business owners" and so on).

So here's a few things I would encourage you do!

• People want to be around "like-minded people" so some people join groups. 

• If I wanted to reach one of these groups, I would definitely have a Facebook and Twitter account, and batch my blog/webpage links to all my social media accounts. I like Onlywire for multiple posts on multiple sites.
• Join groups of people within your networks who are the audience you seek, or what you think your audience would also take an interest in.
• I would also be involved(I mean really posting on my wall and commenting on status's or staying active to some regular degree!!) in my facebook/twitter/linkedin/whatever, that’s how you get followers/make friends.
• Make a YouTube video, then, if necessary, an advertisement. I might even do some physical flyers and place them in colleges if I was trying to get word to that group of people and I lived near one. Or better yet, see if the college has a website and some groups and go from there. 
• Reach out online, but also offline. Explore QR codes- meet people! When that "what do you do" question pop's up your answer can lead straight to your blog/webpage if you so desire!
• Passively backlink your site in a signature on forum posts. Be a valuable source of knowledge in a forum, and people will notice your signature. Once noticed its turned from “this jerk keeps posting his link all over!” to “Oh hey, he has a blog. *click*”

You should be active, to some normal degree in a social network (or two networks, or however many you want). Maybe not every day, but at least a few time a week. Do NOT just post links all over. I’ve done this before, and suffered the consequences. People feel spammed! I hate feeling like some guy wants me sooo badly to see his link, and in reality, it sucks. no thanks, only give me your gold!

Be a resource. Give tips. Help people. Try and learn from people!

Ask questions, and comment often.
All these builds synergy, working together with other bloggers, by simply saying “good post, I totally love what you had to say!” or maybe “Hey man nice post, but your quote was off. If you want to fix it, check out this resource”
Be polite, and constructive.

I hope this helps you out, oh social one!

If you want to know “How can I be on the top 5 Google spots for my keyword?”  or “How do I know what keywords are most searched?” You should ask, in a comment below. I’ll do my best to help!

PS- These tips are by no means a guarantee for any results.